Can A Blood Drive Be Warm & Fuzzy?
If your company has ever hosted a blood drive for the American Red Cross, you’re aware that it’s not an easy sell, such as a bake sale—mmm, warm homemade chocolate chip cookies, or even asking for a cash donation for a charity. It involves blood and needles. It’s a personal sacrifice.
You Just Need a Spokespuppet!
We wanted to soften the clinical message of the Red Cross supplied flyers and make our blood drive much friendlier and more approachable—dare we say, even warm & fuzzy… Enter our promotional inspiration from Sesame Street!
We still shared the all important Red Cross message of how one donation has a huge impact, but we also made sure to mention there will be cookies and O.J. as well as utilized a beloved purple Muppet to set the tone.
All Smiles During the Blood Drive
We’re happy to report that Global Resources had another amazing turn-out for our blood drive! Not only were our appointments fully booked, but we had a list of walk-ins ready to fill the spots for anyone who wasn’t able to qualify to donate. Thanks to everyone who made a difference!