Survey: Sales & Marketing

Sales plan, budget and goals established and monitored by product, customer, salesperson and territory.

Basic sales plan, budget and goals.

No sales plan, budget or written goals.

Sales force trained and provided incentives to produce the results required in the company’s Plan.

Sales force adequately trained and supported.

No formal training or support for sales persons.

Effective use of promotional dollars through effective tracking systems.

Solid return on promotional dollars.

Unknown return on promotional dollars.

Sales and Marketing – Section 5 of 6